How We Actually Do the Work
Less about what’s included, more about the specific decisions we make while doing it.
GBP: What We Prioritize First
Primary category accuracy before anything else — it's the single field with the most ranking influence, and it's the one most businesses get wrong by choosing the closest-sounding option instead of the most precise one.
Citations: Audit Before Build
We pull your existing citation footprint first. Fixing three wrong listings usually moves the needle faster than adding thirty new correct ones on top of a shaky foundation.
Locality Pages: One Real Difference Per Page
Each city or locality page is built around one genuinely distinct angle — a landmark, a local pain point, a specific service variant — so no two pages read as the same content with a find-and-replace.
Reviews: Timing Over Volume
Asking within a day or two of a positive interaction converts far better than a generic follow-up email weeks later — we build the ask into your actual customer workflow, not a mass campaign.
Local Links: Relevance Over Domain Authority
A mention from a local trade body or neighbourhood publication does more for local ranking than a high-authority backlink from an unrelated national site.
Multi-Branch: One Owner Per Listing
Each branch gets a single accountable GBP listing rather than shared logins across locations — the leading cause of accidental duplicate or suspended profiles we see in multi-location audits.
