Until a few years ago, talking to the devices and getting answers from them was a fictional scenario! Well, here we are searching for the top restaurants in our locality by calling out to Siri and Alexa. Voice search is here to stay and has made things quite convenient for people. The increasing accuracy of voice search technology is making more and more people dependent on it.
There has also been a dynamic shift in the way people search for information because of voice assistance. Most of us are always optimizing our websites for better SERP but what about voice search optimization? If your SEO strategy does not have a plan for voice search optimization, then you might want to rethink and fix the same at the earliest.
Voice SEO services are used for voice search optimization. These are a set of SEO strategies that are used to increase your content’s presence in voice search results. When a query is submitted to voice assistants, the optimized keywords and keyword phrases will show up as answers or replies through voice SEO. It is necessary to rely on a certified SEO company in India for effective voice SEO services.
Impact of Voice Search on SEO
The shift in user behaviour directly impacts SEO for voice search optimization. While the basic rules of SEO remain unchanged, there is a drastic transformation in the way SEO strategies are planned and applied when it comes to voice search optimization. There is a vast difference between typing and speaking into a device to gather information. People tend to use a more conversational tone and language when giving commands to voice search assistants and the SEO strategy you plan must consider the same.
In addition to the stated, the way the information is presented by voice search assistants also differs from usual web page results. Users generally get only two to three results for their queries on voice search. This simply means your SEO strategy needs to be strong enough to have a presence in those top results.
To make the most out of this technology, businesses must make sure that their websites are discoverable through voice search. Before we learn about how to optimize voice assistants, let’s understand what sets them apart from regular SEO searches.
- Voice commands are more conversational and hence, keywords are longer.
- Voice search is generally used for local listings and therefore, more beneficial for local SEO.
- Voice search is specific and to the point.
Effective SEO Strategies to Optimize for Voice Assistance
- Implement a voice search-specific keyword research process
The keyword research process for a regular search engine and voice search assistant is different. Note that long-tail keywords are crucial for voice search optimization. This does not mean that short-tail keywords are not important at all but they are simply less relevant to voice searches because people generally use conversational tones and phrases to get information on this medium. This is where the use and relevance of long-tail keywords become more important as compared to short-tail keywords.
Additionally, your keyword research must focus on being specific and question-oriented. When you are searching for keywords try to think of what the answers could be to questions like who, what, where, when, and how. The best way to search for question-oriented keywords is to check the ‘people also ask’ section on Google search. This will give you a better insight into what people are asking or looking for. Likewise, you can also check the FAQs related to your parent keyword to get an idea of the common questions asked.
To create an effective keyword strategy for voice assistant optimization, it is best to opt for a result-oriented SEO company in India like Rank My Business.
- Restructure your content so that it is voice search-friendly
To rank your results on voice search, it is necessary to rethink about the content structure. Remember, Google prefers short and to-the-point answers for all voice search queries. The results should be only 29 words in length. Be it your FAQs section or general content, keep it short, conversational, and easy to understand. To rank better, you can also use pointers to structure your answers. Keep the language and tonality of the content conversational.
- Focus on Local SEO
One of the best ways to optimize voice assistants is to focus on Local SEO. Local Search Engine Optimization involves using strategies to improve the online visibility of local businesses. Voice search is heavily used for local recommendations and this is why focusing on Local SEO is necessary. Make sure that the information on your business page is accurate and answers all the common questions related to directions, services, contact details, and so on. You can also opt for a Local SEO company to make the most of voice search.
- See to it that your website is mobile-friendly
Maximum users use voice search on their mobile devices. A mobile-optimized website is also a ranking factor for Google. Having a mobile-friendly website will increase the chances of ranking on both text and voice search results. See to it that your website has a responsive design and the content answers all the commonly asked questions. If you are unsure about how to make your website mobile-friendly, simply hire a professional SEO company in India.
- Keep a check on your website’s performance
Voice searches usually require immediate and quick results and if your website takes an eternity to load, it is highly possible that the content won’t be used in answering the query on voice search. Check the loading speed of your website and if there is an issue fix it at the earliest. The website performance has a direct impact on the ranking!
Voice search technology is still upgrading and it is the best time to make the most out of it. Along with a change in the information search process, there is also a gradual shift in the way audiences are consuming content via voice assistants. Consult an SEO company in India for voice SEO services.
Rank My Business is one of the most renowned SEO companies in India. In addition to providing regular SEO services, Rank My Business also excels in SMO, SEM, Web Design, and Brand Service. Get in touch with us now to know about voice SEO services.
