Running an IVF, Cosmetic, or Psychiatry Clinic?
Is Your Clinic Tired of...
Pouring time and money into marketing-only to end up with low-quality leads, unpredictable inquiries, and zero trust from the patients who matter most?
Book Your Free SEO Audit + Strategy Call Today
Whether you're running an IVF center, a cosmetic clinic, or a psychiatry practice, you’ve likely felt the pain of:
- Running Google Ads without tracking which campaigns actually lead to consultations
- Ignoring local SEO—so nearby couples can’t even find you when they’re searching for help
- Paying for random leads that never show up, never qualify, and never convert
- No retargeting in place—losing warm leads who simply needed a second touchpoint
- Depending solely on referrals while competitors dominate online visibility
Get a Personalised Marketing Audit & Growth Strategy for Your Clinic
This free consultation will uncover exactly what’s holding your growth back-be it poor-performing ads, lack of patient trust, or untapped local reach.
You'll walk away with a custom roadmap to attract better leads, build authority, and create a steady flow of high-quality patients-no strings attached.
Zuber Sheikh
Founder & Digital Marketing Strategist
With over 12 years of experience, Zuber Sheikh has helped hundreds of businesses grow their online presence and generate thousands of qualified leads through proven digital strategies. From SEO and SEM to online branding and media planning, he brings 360° expertise in pushing businesses to the top of search engines like Google and Bing. Zuber is passionate about solving digital growth challenges and has consulted entrepreneurs worldwide on how to scale their business income using effective web marketing.
“I help business owners generate consistent, high-quality leads — not just traffic.”
Trusted By Industry Leaders
Case Studies
NAMI Neuropsychiatry Clinic
Location: Mumbai, India
Industry: Mental Health / Psychiatry
Challenge:
- Irrelevant and spam leads, ad spending waste due to poor campaign setup
- Non-compliant landing pages leading to Google disapprovals
- There is no conversion tracking
- These issues caused emotional burnout for the psychiatrist and stagnated clinic growth in a trust-sensitive domain
Solution:
- Rebuilt the entire marketing funnel across Google and Meta
- Designed a compliant, conversion-focused landing page
- Restructured Google campaigns by service-based ad groups and refined keyword targeting
- Wrote trust-centric ad copy to combat mental health stigma
- Implemented conversion tracking for calls and forms
- On Meta, segmented audiences by intent ran emotional lead form campaigns with pre-qualifying questions and focused on messaging that emphasized privacy, trust, and care
Result:
- Qualified psychiatric leads with clear intent to book sessions
- Reduced cost-per-lead and elimination of spam entries
- Full visibility into campaign ROI via proper tracking
- Increased ad engagement and click-through rates
- Psychiatrist experienced reduced marketing stress and greater clarity on growth strategy
MediDermic Skincare Clinic
Location: Australia
Industry: Aesthetic & Cosmetic Skincare
Challenge:
- Low-quality leads from past campaigns
- Weak brand visibility (especially on Instagram)
- High local competition
- Seasonal dips in interest (notably post-holiday)
Solution:
- Rebuilt Meta ad strategy with performance-driven lead generation campaigns
- Offered special packages and urgency-based promotions
- Focused on Instagram-first creatives (video + static)
- Hyper-targeted women aged 25–54 based on engagement behavior
- Used retargeting via WhatsApp for high-intent follow-ups
Result:
- 40+ high-intent consultation inquiries
- Avg. lead cost reduced to ~$43 in a premium market
- 6+ WhatsApp conversations with high conversion potential
- Boosted Instagram visibility to 16,000+ targeted users
- April delivered 3x better ROI than January with lowest CPL at $34.49
IVF Springs
Location: Mumbai, India
Industry: IVF & Fertility
Challenge:
- Low-quality leads
- Inconsistent ROI
- Trust barriers due to the emotional nature of IV
- Unpredictable lead flow affects clinic operations
Solution:
- Rebuilt ad strategy from the ground up-segmented campaigns by intent
- Rewrote ad copies for emotional resonance
- Added retargeting layers
- Implemented proper conversion tracking
- Meta ads were optimized with high-intent targeting and custom lead form filters
Result:
- 60+ qualified consultation inquiries
- 40% reduction in ad spend waste
- 3x higher lead-to-consultation conversion
- Consistent daily leads with automated follow-ups
- The owner reported a “visible drop” in stress due to the predictable flow
IVF Springs
Location: Mumbai, India
Industry: IVF & Fertility
Challenge:
- Low-quality leads
- Inconsistent ROI
- Trust barriers due to the emotional nature of IV
- Unpredictable lead flow affects clinic operations
Solution:
- Rebuilt ad strategy from the ground up-segmented campaigns by intent
- Rewrote ad copies for emotional resonance
- Added retargeting layers
- Implemented proper conversion tracking
- Meta ads were optimized with high-intent targeting and custom lead form filters
Result:
- 60+ qualified consultation inquiries
- 40% reduction in ad spend waste
- 3x higher lead-to-consultation conversion
- Consistent daily leads with automated follow-ups
- The owner reported a “visible drop” in stress due to the predictable flow
MediDermic Skincare Clinic
Location: Australia
Industry: Aesthetic & Cosmetic Skincare
Challenge:
- Low-quality leads from past campaigns
- Weak brand visibility (especially on Instagram)
- High local competition
- Seasonal dips in interest (notably post-holiday)
Solution:
- Rebuilt Meta ad strategy with performance-driven lead generation campaigns
- Offered special packages and urgency-based promotions
- Focused on Instagram-first creatives (video + static)
- Hyper-targeted women aged 25–54 based on engagement behavior
- Used retargeting via WhatsApp for high-intent follow-ups
Result:
- 40+ high-intent consultation inquiries
- Avg. lead cost reduced to ~$43 in a premium market
- 6+ WhatsApp conversations with high conversion potential
- Boosted Instagram visibility to 16,000+ targeted users
- April delivered 3x better ROI than January with lowest CPL at $34.49
NAMI Neuropsychiatry Clinic
Location: Mumbai, India
Industry: Mental Health / Psychiatry
Challenge:
- Irrelevant and spam leads, ad spending waste due to poor campaign setup
- Non-compliant landing pages leading to Google disapprovals
- There is no conversion tracking
- These issues caused emotional burnout for the psychiatrist and stagnated clinic growth in a trust-sensitive domain
Solution:
- Rebuilt the entire marketing funnel across Google and Meta
- Designed a compliant, conversion-focused landing page
- Restructured Google campaigns by service-based ad groups and refined keyword targeting
- Wrote trust-centric ad copy to combat mental health stigma
- Implemented conversion tracking for calls and forms
- On Meta, segmented audiences by intent ran emotional lead form campaigns with pre-qualifying questions and focused on messaging that emphasized privacy, trust, and care
Result:
- Qualified psychiatric leads with clear intent to book sessions
- Reduced cost-per-lead and elimination of spam entries
- Full visibility into campaign ROI via proper tracking
- Increased ad engagement and click-through rates
- Psychiatrist experienced reduced marketing stress and greater clarity on growth strategy
